We took design from a support role to a strategic force. In close collaboration with product and engineering, we delivered CONTROL for the MSG Sphere on time, while scaling their design system, its performance measurement and aligning the OS 2.0 experience to our improved quality standards.
We introduced rituals, codified hiring process (2 more hires goal), and design principles. The result was faster delivery, supporting a nearly x2 ARR increase, and industry recognition (Best in Show award at the ISE 2024) — capped by Holoplot’s acquisition shortly after launch.